Mumi is a cosmetic web shop that sells international make-up brands like O.P.I., L.A. Colors, Essie, China Glaze and NYX. They also sell brushes, eyeshadow, make-up pallets and accessories. Their service is only available in Holland. That’s the goal of this webshop, to provide rare international brands to Dutch costumers that cannot buy those in regular shops here in Hollands. Her approach to customers is very friendly and not business-like at all. Yet her service is very professional.

URL: http://www.mumi.nl
Owner: Naomi

Wishlist option: Yes
Account: Yes, optional. You can also purchase without an account. If you purchase often, it’s easier to have an account.
Payment methods: iDeal & wire transfer.
Shipping: between € 1.95 and € 5.95 for regular post (depends on size order & weight). € 5.95 for packages.
Prices: Included with BTW on site, on invoice the BTW will be separated from the price. Good if you have a business.

Navigation
Good, there is a left navigation which requires clicks. The top navigation is an automatic drop down menu which I find easier to navigate. You can immediately go to a certain collection from Essie for example instead of having to click on “nails” then “Essie” then the collection.

The bottom navigation is pure information on shipping, payment methods and more.

Color scheme
Very pastel like, suits the shop very well. Most collections she sells are in pastel-shades.

Layout
Basic, but very functional and that is what counts. For a web shop you don’t need creative gadgets and such. It needs to be forward, clear to the customer. Very clever thing is that the layout uses photos on the front page to cover 75% of the layout. Photos say more then text, so that is very cleverly done. People see immediately what you sell, what’s new etc.

Search Engine Optimalisation
Could be better. Title is the title of the page, which should be followed by the title of the website. If you click on “verzendmethoden” the title is called “Verzendmethoden” only. That’s not enough for a search engine to handle. It should be at least “Verzendemethoden > Mumi”.

The slide shows on the front page don’t have ALT tags. Could be very important, since they are mostly highlights of new collections. If only they had an ALT tag, chances are new customers will be lead to this site through Google.

The menu structure don’t have TITLE tags. Very important.

Order: 2x L.A. Color Scheme palettes, 4x Essie nail polish, 2x China Glaze nail polish.
Date: 23th of April 2010
Payment: iDeal
Shipping: €5,95 | very reasonable, since a package normally is €6,75.
Price: Very good, €3,95 for a palette of eyeshadow? Even at H&M you pay more.
Delivery: Super fast. Got it the 24th of April 2010.

Overall: Very good communication with seller. She sent me the track&trace code immediately after ordering. I thanked her for her nice way of packing things and got a message back the same day. She has a professional shop, but her communication with the clients stays friendly and not business-like at all. I think that’s very good. You often see that people lose them selfs in a shop, and keep it very distant when it comes to communication.

Rating: 4 stars / out of 5

Not from my side. I think with a little more effort on SEO the site could be much more then it is already. Other then that it’s excellent.